Eat & Drink – Brödermann Jahn

Even in times of crisis, people need to eat and drink. Nevertheless, the food and beverage industry is no more crisis-proof than the hospitation industry. Dietary needs and preferences are changing, and the market is highly competitive . The challenge is to serve people where and when they want to eat and drink these days. Today's innovative products and services will be old tomorrow. At the same time, quality standards are rising and environmental issues and sustainability requirements are keeping the industry busy.

To suceed, companies must develop strong brands, be attractive employers, and be able to react flexible and agile in order to remain economically healthy in this very dynamic sector with often low margins.

We advise clients along the value chain: from the farm via the production to the catering concept as well as packaging manufacturers, brand developers or transporters.

Which legal delight can we serve you? Read more about our consulting services in selected industries:

Food Products

The food industry is significantly exposed to dynamic changes due to climate change, increasing regulations such as the Green Deal and accompanying ESG requirements, the new supply chain law, but also disruptive events such as variants of swine or avian influenza. At the same time changing consumer trends and consumer protection regulations as well as continued pressure from food retailers to meet conditions as commodity prices fluctuate require a high degree of flexibility. Yet this creates growth potential. The market is highly competitive and new players, be they global players or innovative startups, are changing the balance of power.

In this complex environment, we advise manufacturers, importers and stakeholders on various legal issues related to the product, on competition and antitrust issues, on the drafting of contracts (including R&D and cooperation agreements, purchasing and framework agreements, distribution structures and licensing agreements) but also on the enforcement of intellectual property rights.

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Logistics

For us, logistics means not only transport and traffic but the entire value chain from planning, management and control of the flow of materials and associated information from procurement through production and distribution to disposal. Of course, contracts alone are not enough to ensure the smooth handling of services and goods, especially in production and procurement logistics. Nevertheless, a good contract provides a solid basis that the necessary interfaces are defined and being complied with through KPIs and it serves as a financial safeguard in case of disruptions in the logistics cycle. We advise individual general and special service providers, forwarders, manufacturers, warehousing companies, as well as system integrators and software providers in all legal matters, from corporate law advice, the structuring of distribution channels, IT outsourcing and subsequent IT insourcing to the contractual design for daily business. We cover national but also cross-border situations. In view of the enormous challenges and opportunities in this industry due to digitalization, 3D printing, robotics and autonomous driving, it is just as important to take into account how the requirements for sustainability and diversification are changing, not only due to our information society.

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Real Estate

We advise private and commercial real estate owners on corporate, often cross-border structuring, on the purchase and sale of real estate companies and/or real estate property, on the establishment of joint ventures. We support project developers and fund companies on real estate development or revitalization projects. This includes corporate law expertise as well as advice on construction and architectural contracts. Our real estate law expertise also includes regular assistance in commercial lease and/or rental matters, including the administration and enforcement of securities, collaterals and guarantees.

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Retail and E-Commerce

We offer comprehensive advice on all legal aspects of retail and e-commerce. We support in drafting general terms and conditions and privacy notices for retail and online stores or in complying with consumer protection and competition law in digital marketing campaigns. We advise on issues of trademark law and copyright and support in implementing business strategies. Should things not work out as planned, we can also assist you in enforcing your rights in the event of disputes with customers or business partners.

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