Health and physical culture and perception are not only becoming increasingly important for consumers in their everyday lives. These areas are important factors in our economic cycle.

In view of demographic developments, different questions arise in Germany and Europe, than in the international context. Abroad, there are often other target groups and sales markets compared to Germany and Europe. On the one hand sustainability and ethical issues of consumers challenge the industries. On the other hand legal frameworks such as supply chain laws, REACH regulation or national protection laws like the IRA pose increasing  burdens.

We have been advising companies in these industries for many years. Whether start-up or group companies, whether manufacturer or distributor - we help in entering new sales markets, in negotiating purchase contracts and supply conditions, in structuring distribution channels or in protecting intellectual property. In doing so borders will not stop us - internationality is what sets us apart.

How can we increase your legal sense of well-being? Read more about our consulting services in selected industries:

Cosmetics

The cosmetics industry turns over hundreds of billions of dollars worldwide every year, and at the same time there are considerable regulatory requirements. In particular, the EU Cosmetics Regulation imposes various requirements on the raw materials used in cosmetic products, on animal testing, labeling obligations or on product advertising. New trends towards sustainability or vegan lifestyle do not stop at this industry. We advise on raw material supply agreements, on the drafting of contracts with (contract) manufacturers, on licensing agreements, research and development agreements, on labeling , on the protection and enforcement of intellectual property, on issues of product safety and liability, on the drafting of commercial and distribution agreements, but also on transactions or corporate structuring in the cosmetics industry.

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Digital Business

The amount of digital business models in the global economy is constantly rising. The rapid development of new technologies enables companies to introduce a wide range of scalable products to the market. Whether platform services, artificial intelligence or the use of blockchain technology for secure and transparent transaction processing, we help to develop and implement new business models in a legally secure manner. Our experts have extensive experience concerning the legal framework and requirements in the field of digitalization and can help you to exploit the potential of new technologies in compliance with the law.

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Food Products

The food industry is significantly exposed to dynamic changes due to climate change, increasing regulations such as the Green Deal and accompanying ESG requirements, the new supply chain law, but also disruptive events such as variants of swine or avian influenza. At the same time changing consumer trends and consumer protection regulations as well as continued pressure from food retailers to meet conditions as commodity prices fluctuate require a high degree of flexibility. Yet this creates growth potential. The market is highly competitive and new players, be they global players or innovative startups, are changing the balance of power.

In this complex environment, we advise manufacturers, importers and stakeholders on various legal issues related to the product, on competition and antitrust issues, on the drafting of contracts (including R&D and cooperation agreements, purchasing and framework agreements, distribution structures and licensing agreements) but also on the enforcement of intellectual property rights.

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Life Science

For many years, we have been advising companies in the medical technology, pharmaceutical and biotechnology sectors. Whether R&D agreements, raw material supply framework agreements, out-licensing or cooperation agreements, we support research and development companies as well as established manufacturers and distributors. We advise on financing rounds, cooperation and joint ventures as well as on complex transactions. We deal with antitrust issues as well as with the protection of intellectual property rights. Our transactional and project-related work also extends to advising hospitals and cooperations of physicians (establishment of day clinics or joint practices, reorganization of hospitals, cooperations between hospitals), advising in connection with digital health applications (DiGA) or special hospital or medical software. Where necessary, we also enforce our clients' claims in court and arbitration proceedings or defend against claims - often in connection with the termination of distribution agreements or in disputes over licenses or intellectual property.

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Retail and E-Commerce

We offer comprehensive advice on all legal aspects of retail and e-commerce. We support in drafting general terms and conditions and privacy notices for retail and online stores or in complying with consumer protection and competition law in digital marketing campaigns. We advise on issues of trademark law and copyright and support in implementing business strategies. Should things not work out as planned, we can also assist you in enforcing your rights in the event of disputes with customers or business partners.

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Software

Software is the heart of the digital economy. Without it, the technical developments of the past decades would not have been possible. Therefore, it is not surprising that a diverse legal situation and jurisdiction has developed in connection with software, which can vary greatly, especially from an international perspective. We offer you comprehensive advice on all legal issues relating to software. We support you in the preparation of software license agreements and the enforcement of copyrights, but also in maintenance and support agreements with complex service levels. Another focus of our consulting services is license optimization, where license and maintenance costs can be significantly reduced through contract drafting and negotiation.

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Textiles

Textile and fashion companies are in the strong focus of public discussion about social, ecological and ethical responsibility along their supply chains. Increasing compliance and sustainability requirements at home and abroad affect manufacturers, retailers or service providers alike. At the same time, dynamic customer behaviour across traditional sales channels is forcing product and price transparency. Multichannel or omnichannel shopping must be possible, barrier-free and fast. The apparel industry must therefore not only take care of the external appearance, but also seamlessly link its sales channels internally. These must stand side by side without competing with each other. We help with the legal design of purchasing and distribution structures, including license management. We advise on the acquisition or sale of textile companies as well as on international group structuring. We help our clients to establish and protect their intellectual property. We advise on reorganization and restructuring issues and provide training on compliance topics.

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Your key contacts

Partner

Christoph Oertel

Partner

Eckard von Bodenhausen

Partner

Sibylle Weuster

Partner

Johannes Struck

Partner

Philipp von Dietze

Quotes from the Team

We give you a legal boost!

bauer Florian Bauer
Senior Associate